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Overview
The Bing Maps Platform by Microsoft allows enterprise-level developers to build map-based geospatial experiences using the Bing Maps API. On this platform, custom or standard data points can be added to provide users with specific geocoding features for millions of addresses in the United States. The Microsoft Bing Enterprise Maps team approached Coalition to boost their monthly leads through Enterprise Search Engine Optimization (SEO) and Enterprise Pay Per Click (PPC) efforts, and to reverse the decrease in organic traffic to their website attributable to changes made in 2019.
See how our team’s enterprise digital marketing efforts corrected the website issues and grew the brand’s targeted goal completion by more than 11.56% or 35,208 leads within the first eight (8) months of our marketing campaigns.
Overview
Bing Maps Platform is a geospatial mapping platform produced by Microsoft. On this platform developers are able to create location applications and convert addresses into location maps of geographical coordinates. Often used by large scale delivery operations and shipping network clients such as Fulfillment by Amazon and Domino’s Pizza, this platform has a myriad of uses. Bing Maps can also be incorporated into brand’s marketing strategies. It provides data for routes and locations to drivers, vehicles, and their systems.
The Microsoft Bing Maps for Enterprise competes with other providers for enterprise mapping data and API support. In 2019, some changes were made to the website, which the team later realized led to a drop in organic leads. The brand’s leadership considered closing the Microsoft Bing Maps for Enterprise unit and terminating all related marketing campaigns. However, they later decided to revamp the Maps unit and sought our team of experts to implement effective SEO and PPC strategies that would not only reverse these drops, but to surpass its pre-2019 leads levels.
Our team started with conducting comprehensive SEO Technical and PPC audits and analyzing the brand’s existing strategies and key performance indicators (KPIs). To help Microsoft return to its earlier position in enterprise mapping data and API support, our team developed a results-oriented marketing strategy that will attract new leads to the platform. Truly qualified new leads for licensing the Bing Maps API required extremely niche keyword targeting and technically-intensive supporting content.
Solution
We conducted thorough keyword research to identify the most valuable terms searched by qualified leads. We also rewrote and expanded the Bing Maps for Enterprise API section of Microsoft.com with SEO-optimized content, including information for location intelligence, routing, and logistics. We began a targeted pay-per-click campaign and implemented conversion rate optimization updates as well.
How SEO Marketing Services Can Benefit Your Business
A digital marketing strategy will be futile without proper search engine optimization services to back it up. The most important SEO services for businesses are keyword research, link building, and copy optimization. Search engine optimization not only brings in more traffic by improving page rankings but also drives conversions and revenue.
Search engine optimization can communicate with search engines on your behalf to tell them who you are and what you are selling. It can also help you get ahead of your competitors by presenting you as the number 1 option for customers. However, only the right SEO strategy can bring you the benefits listed above. A wrong search engine optimization strategy can have a detrimental effect on your website.
The most important aspect of SEO strategy building is to choose a reliable partner like Aerox Digital.
How Aerox Can Transform Your Business
As a search engine optimization company, Aerox Digital is familiar with the industry trends. With our team of search engine consultants, we can create SEO strategies that will bring results. Our experts have optimized websites on all major platforms including WordPress, Shopify, and Big Commerce. We also focus greatly on researching and science-based data when devising SEO strategies. With our research-driven strategies, we can help you bring in the highest ROI.
The success stories of businesses we have helped prove our expertise and ability to bring in results. You can check out the testimonials on our website to read these stories. We can also help you achieve the same level of success with our SEO strategies. Reach out to us and let’s get started on building a winning SEO strategy for your business!
How SEO Marketing Services Can Benefit Your Business
A digital marketing strategy will be futile without proper search engine optimization services to back it up. The most important SEO services for businesses are keyword research, link building, and copy optimization. Search engine optimization not only brings in more traffic by improving page rankings but also drives conversions and revenue.
Search engine optimization can communicate with search engines on your behalf to tell them who you are and what you are selling. It can also help you get ahead of your competitors by presenting you as the number 1 option for customers. However, only the right SEO strategy can bring you the benefits listed above. A wrong search engine optimization strategy can have a detrimental effect on your website.
The most important aspect of SEO strategy building is to choose a reliable partner like Aerox Digital.
Solution
Since the start of our partnership, the website has seen increases in new users, overall users, sessions, and goal completions. For the period February 2022 to the end of September 2022, organic search has contributed to more than 27% of site traffic. Paid search has also contributed to over 2.7% of all website traffic.
At the 8-month mark of our digital marketing campaign, our targeted URLs on Microsoft.com/en-us/maps were ranking for 492 new keywords, including valuable terms such as “Map API,” “Map License,” and “Truck Routing Software” on the first page of Google search results. Overall goal conversion rate from February 2022 to September 2022 was 11.56%, while the organic search goal conversion rate was 18.88% within this same time period. Total sessions within this 8 month period were 456,109. Bounce rate also decreased over the 8-month period.
27%
Site Traffic
11.56%
Overall Goal Conversion Rate
18.88%
Organic Search
Increases were also seen in average session duration as well as conversion rate. This could be an indication of users finding the information they’re seeking more easily, and converting from these pages.
